Select the type of consumer analysis you want to perform.
š
Industry Analysis
Map consumer segments across an entire category or market
š·ļø
Brand Analysis
Map consumer segments for a specific brand and its audience
2
Define Your Category
From Client Research
AI Knowledge Confidence
ā
š Add Consumer Research (Optional)
Improves accuracy
š
Drop files here or click to upload
PDF, DOCX, XLSX, CSV, TXT
š”Brand analysis is strongest when supported by client data or brand research.
Identifying consumer segments...
3
Select Segments to Map
Choose which consumer segments to include on your map.
Unsaved Project
Consumer Segment Map
Industry Analysis
Data Reliability Index
ā%
Category Knowledgeā
Segment Recognitionā
Uploaded Researchā
Reliability reflects how grounded the analysis is.
ā ļøAI-estimated positions. Positions are based on general consumer knowledge and may be inaccurate. Drag pins to adjust based on your market expertise.
100%
Habitual
Considered
Emotional
Rational
Impulse
Passion
Auto-pilot
Research
User Adjusted
š·ļø Competitive Set
Brands from your competitive analysis. Use these for brand affinity mapping below.
š·ļø Brand Affinity
Add brands to see which segments they attract
Audience Landscape Insights
Analyzing audience landscape...
ā¹ļø These segments reflect the audience relevant to this brand within the category, not the full market landscape.