Find the real problem
A brief says what the client wants; it almost never says what they need.
Upload client briefs, research documents, or competitive analysis. These will be available across all tools.
How do you want to use Threader for this project?
Upload client briefs, research decks, or strategy documents. We'll extract relevant insights to pre-fill your project. You can also upload a Competitor analysis export from The Competitor tool.
Based on your inputs, we'll identify what the client may be missing, surface the real problem, and name the category convention worth challenging.
You arrived with a client brief. You leave with a reframed problem and a category convention to challenge.
Select which pitch to update with this problem definition:
Select sections to include in your export.