⚡ Brand Threader

1 Definer → 2 Targeter → 3 Positioner → 4 Strategist → 5 Forge Estimator Prototyper Competitor Spark

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Pitch Flow

1 Definer 2 Targeter 3 Positioner 4 Strategist 5 Forge

Tools

Estimator Prototyper Competitor Spark

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The Definer

Find the real problem

Threader Suite

🏠 Hub

1 Definer

2 Targeter

3 Positioner

4 Strategist

5 Forge

New Pitch

New Pitch Setup

Pitch Name *

Client Name

Brand Name

Industry/Category

Region

💡 Import from Free Roam?

Choose Your Mode

How do you want to use Threader for this project?

🎯

Pitch Mode

Build a coherent pitch for one brand. Inputs cascade through all tools.

🧭

Free Roam

Explore and compare scenarios. Each tool works independently.

Client Uploads

Optional ▼

Upload client briefs, research decks, or strategy documents. We'll extract relevant insights to pre-fill your project.

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Drag files here or click to browse

DOCX, XLSX, PPTX, PDF, TXT, CSV • Max 5 files • 50MB total

The Client

Client Name

Brand Name

Category / Industry

Region

Stated Brief

The Objective

Marketing Goal

Focus

Success Metric Optional

The Reality

Budget Indication

Timeline

Key Constraints Optional

The Reframe

Based on your inputs, we'll identify what the client may be missing, surface the real problem, and name the category convention worth challenging.

What the client believes

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The Real Problem

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The Category Convention

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The invisible assumption this work will challenge

📁 Project Library

Export Problem Definition

Select sections to include in your export.

Problem Reframe (The Real Problem) Category Convention Client Brief (Original Stated Brief) Project Constraints (Budget, Timeline)

Edit Locked Project?

Editing may affect downstream work in other tools. Any progress in the Targeter, Positioner, or other tools may need to be regenerated.