The Positioner

Define Your Market

Market / Industry

Region

AI Knowledge Confidence

—

📄 Add Market Research Data (Optional)

Improves accuracy & reliability score

📁

Drop files here or click to upload

PDF, DOCX, XLSX, CSV, TXT • Brand studies, competitor analysis, social listening reports

Unsaved Project

Brand Positioning Map

Data Reliability Index

—%

Industry Knowledge —

Brand Recognition —

Uploaded Data —

Historical Data —

Based on AI training data coverage and uploaded research documents.

Show Evolution

⚠️AI-estimated positions. Positions are based on general brand knowledge and may be inaccurate. Drag pins to adjust based on your market expertise.

100%

Low

High

Low

Core Brand

Competitors

User Adjusted

Drag to adjust • Scroll to zoom

Key Positioning Insights

Analyzing positioning data...

Market Leaders & Challengers

Market Reference Brand

—

Analyzing...

Challenger 1

—

Analyzing...

Challenger 2

—

Analyzing...

Strategic Trade-offs

Analyzing positioning costs...

This positioning intentionally excludes

Identifying excluded segments...

Human Sense-Check

What feels wrong about this map?

Your notes will be included in the export. This prompt rotates each session.

Analysis Confidence —%

Based on category knowledge and uploaded research from earlier steps.

Position Statement

The forced outputs that flow downstream

—% confidence

Position Statement

For [audience], [brand] is the [category] that [unique claim] because [reason]. We are deliberately not [exclusion].

White Space Claimed

The territory we're claiming that competitors can't or won't occupy.

Strategic Exclusions

What we are deliberately NOT

Brands on Map

Click any brand to make it the core brand

The Positioner

📁 Project Library

Define Your Market

Select Your Core Brand

Brand Positioning Map

Brands on Map

📁 Project Library

Define Your Market

Select Your Core Brand

Brand Positioning Map

Brands on Map

Create Custom Lens

Export Positioning Strategy

Save Project

Load Project

Add Brand to Competitive Set